2026 and people are still pushing “selling prompts” as the main AI monetization strategy. I think it’s time to rethink. Prompts cost almost nothing to copy—sell one, and the buyer can tweak it and pass it along. The moat is way too shallow. What actually makes sustainable money is embedding AI into a concrete deliverable: batch-generating product images that match a brand’s style for e-commerce, producing reusable art asset packs for game teams, or setting up a stable local workflow for small studios and charging maintenance fees.
You’re selling results and reliability, not a string of text.
Prompts are the foundation of your craft, but don’t treat the foundation as the product itself. Figure out what problem you can solve for whom—that’s way more practical than obsessing over how to price your prompts higher.