AI video generation is starting to split into two camps: small companies focus on products, big companies focus on ecosystems. After grinding away as an entrepreneur for a while, you get really sensitive to this kind of dynamic. Big players have compute power, traffic, and money—building an ecosystem is the obvious move. They just shove their models into their own editing, office, and e-commerce all-in-one suites, and users can’t escape.
Small companies don’t have that kind of backing, so they have to go all-in on a single product, nail a specific use case to perfection, and carve out a niche through user experience. It’s not about who’s right or wrong—it’s about what your resources let you do.
But for entrepreneurs, this is a wake-up call: don’t charge head-on into the big guys’ main battlefield. Find those tiny cracks they overlook or can’t be bothered with—that’s where the lifeline is. What do you guys think? How much room do small companies still have in this wave?