Closed up shop for the night with nothing to do, so on a whim I had it generate a poster for a completely made-up fast food limited-time item, dead serious style, colors, fonts, mouth-watering close-ups, all of it. The more serious it looked the funnier it got. Turns out to really pass as a real ad, making the food look tasty isn’t enough — the key is that whole ad-copy layout vibe, big headline crammed at the top, price tag in the corner, “limited time” banner — those cliché elements are actually the soul of it, take them out and it just doesn’t hit the same.
Food close-ups are its strong suit, the grease-shine and steam are laid on thick, honestly looks delicious.
It’s that “obviously fake but dead serious about it” absurdity that’s addictive, I sat there cracking up at my own work for ages after. Anyone else into making this kind of straight-faced fake stuff? Let’s talk about how to nail that ad-copy vibe.
