Just saw that Kling blew up big time with that Korean baseball stadium effect content — apparently it shot up the app store charts in dozens of countries. From a marketing/ad-buying perspective, this case is pretty interesting: it wasn’t a breakout driven by stacking feature specs, but by finding a scenario that’s naturally viral — live sports, crowd reactions, low barrier for remixing — and that instantly pulled in overseas users.
Seeing a domestic AI video tool hit these global rankings shows the product quality and content angle are both on point.
The only question is how much of this buzz will stick — hype from riding a trending event tends to fade fast, so it really depends on whether they can follow up and retain users.