Saw an article saying Sora 2's two-month retention is nearly zero. Guess Altman needs to take notes from Douyin and Kuaishou?

Town Square / 小镇广场
1

There’s this take that really hits home: Sora 2’s retention rate dropped to nearly zero two months after launch. Companies like OpenAI that build models might need to take a page from Douyin and Kuaishou on how to keep users around. Whether the numbers are accurate or not, the point is solid—no matter how mind-blowing the tech is, if users try it a couple times and have no reason to come back, it’s all for nothing.

Short video platforms keep users hooked with content ecosystems, recommendations, and social connections, not just a one-off generation feature. If AI video tools only solve the “can generate” part, they’re just a novelty people try and drop. Retention is a problem that models alone can’t crack. When you guys use these tools, do you stick with them long-term or just try them once and move on?

2

Retention is a product problem, not a tech problem.

3

I pretty much just try stuff out and then uninstall it right after.

4

If there’s no real reason to keep using it, it’s not gonna stick around.

5

Two months and it dropped to zero? That’s a bit much, don’t you think?

6

Generating ability ≠ usage habits

7

The only way I’ll stick with it long-term is if it actually fits into my daily workflow.