Commercializing video generation models is really about how the math works out behind the scenes. Not gonna dive into specific cases, just some industry-level observations.
With this wave of video generation, the models have gotten way better, but the path to making money has actually gotten more tangled. Compute costs are sky-high—if you price it low, users complain it’s too expensive; if you price it high, they just bounce. Plus, content safety and compliance are tightening up like crazy, and one slip-up on the platform and you’re in deep trouble. So a big chunk of the “business” is really about finding a way to survive between compliance and costs.
What I’m more curious about long-term is: subscriptions, APIs, or custom solutions for industry clients—which one will actually work? What do you guys think—where’s the real money gonna come from for these tools?