For commercial gigs, I use Firefly. The actual output is secondary—licensing is the real killer. It’s all about clean training data and commercial safety; the client’s legal team breathes easy hearing that, and that’s a hard currency for serious brand projects.
But in practice, the style’s too conservative. You can’t get those wilder visual expressions out of it, so you’re stuck choosing between “safe to deliver” and “blows them away.” My current split is simple: Firefly for big brands with contracts to keep things safe, and other stuff for my own practice or small clients who can handle the risk.
That licensing hurdle? The higher you go, the more you can’t dodge it.